Smells like Branding
How scent shapes brands and emotions
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Please note that the event will be held in German.
‘There is a persuasive power in scent that is stronger than words, sight, feeling and will.’ This famous quote from Patrick Süskind’s classic novel ‘Perfume’ describes the seemingly irresistible power of scent. But can ambient scents really influence consumer behaviour in the long term? Can the use of ambient scents improve the perception of services, for example? Do ambient scents also have an effect when we are not consciously aware of them? And how do we react when a familiar ambient scent is suddenly discontinued?
After short guided tours of the exhibition ‘The Secret Power of Scents’, Prof. Marko Sarstedt will address these and many other questions in his lecture.
In a subsequent panel discussion, Sarstedt, Dr Katharina Baumgarten-Sudmann from Henkel and Robert Müller-Grünow, curator of the exhibition, will talk about how smell shapes brands and influences emotions.
The event is being held in cooperation with the Marketing Club Düsseldorf. After the discussion, there will be an opportunity for further exchange in the bar in the Creamcheese Room.
Schedule
6:00 p.m. Short tours of the exhibition ‘The Secret Power of Scents’
6:45 p.m. Lecture by Prof. Marko Sarstedt
7:05 p.m. Panel discussion and Q&A
7:45 p.m. Networking
Marko Sarstedt is Professor of Marketing at Ludwig Maximilian University in Munich and Associate Professor at Babeș-Bolyai University in Cluj, Romania. His research focuses on improving statistical analysis methods to better understand consumer behaviour. In March 2022, he was awarded an honorary doctorate from Babeș-Bolyai University for his research achievements and international cooperation.
Dr Katharina Baumgarten-Sudmann is Vice President Research & Development at Henkel Consumer Brands Europe. The Persil brand also belongs to Henkel. Washing with Persil has been part of everyday life in German households for over a hundred years. Its characteristic smell brings back childhood memories for many people.
Robert Müller-Grünow is a pioneer in fragrance technologies, author of the book ‘Die geheime Macht der Düfte’ (The Secret Power of Fragrances) and curator of the exhibition of the same name, which can be seen from 29 October 2025 to 8 March 2026 in the Kunstpalast’s collection tour.
Public Tour in German
The Fifth Element. Works from the Kemp Collection
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Please Note: This tour will be held in German!
What is the world and what is it made of? Is there something that connects everything? The exhibition looks at the fundamentals of nature and expands the classical theory of the four elements – earth, fire, water and air – by a higher dimension: the fifth element. Around 70 works from the Kemp Collection and the Kunstpalast Collection take on this timeless theme and focuss on the interaction between nature, art and science. Get to know the artists’ unusual materials, physical processes and experimental techniques and discover diverse ideas and connections.
Bildnachweis
Bildnachweis
Sparda’s Palastrauschen
Bühne für digitale Medienkunst, Performances und Musik.
Vorankündigung

Es rauscht wieder im Kunstpalast – Edition für elektronische und experimentelle Musik
Bei Sparda’s Palastrauschen wird der Kunstpalast zur Bühne für digitale Konzertformate, Performances und Installationen. Studierende des Instituts für Musik und Medien der Robert Schumann Hochschule präsentieren ihre Arbeiten. Begleitet wird der Abend durch zwei DJ-Sets, live gestreamt von Callshop Radio, der unabhängigen Onlineradiostation.
Sparda’s Palastrauschen wird ermöglicht durch die Unterstützung der Stiftung der Sparda-Bank West!
Hinweis:
Bei unseren Veranstaltungen werden Foto- und Filmaufnahmen gemacht, die für nachfolgende Veröffentlichungen verwendet werden.
Public Tour in English
The secret power of scents
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Saturday, 7 February 2026, 3pm
Costs: 8 € plus exhibition entry fee
What does a certain smell evoke in me? How does it influence my perception and behaviour? What memories and emotions does it bring to life?
In this guided tour, we invite you to experience the history of scent through your sense of smell: embark on a sensory journey through our collection rooms and discover a wide variety of scents from over a thousand years of art and cultural history at 27 scent stations and rooms.
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Moritz Neumeier
Comedy
Guest event
Tickets online kaufen
Date
Fri 13 Mar 2026, 20:00
Location
» Robert-Schumann-SaalTicket prices
33,69 € zzgl. Servicegebühren

Fabian Köster – LIVE
Seit 10 Jahren ist er bekannt für seine scharfsinnigen Fragen, pointierten Kommentare und seine charmante Hartnäckigkeit als Reporter der heute-show.
Jetzt geht Fabian Köster live auf die Bühne!
Mit schelmischem Grinsen und beißendem Sarkasmus analysiert er das aktuelle politische Geschehen und plaudert zudem über seine seine Erlebnisse aus 10 Jahren im Dienste der “Lügenpresse“.
Fabian Köster gewährt erstmals exklusive Einblicke hinter die Kulissen seiner Begegnungen mit Politikerinnen und Politikern. Wie reagiert der Kanzler, wenn die Kameras aus sind? Welche Interviews liefen völlig aus dem Ruder? Und welche Momente sind nie im Fernsehen gelandet?
Mit gewohntem Witz und einer gehörigen Portion Selbstironie erzählt Fabian von seinen Erlebnissen, zeigt seine Lieblings-Interviews und natürlich alle Essens-Posts von Markus Söder auf Instagram.
Ein Abend voller skurriler Anekdoten, unerwarteter Wendungen und jeder Menge Lacher – man könnte es auch anders formulieren:
10 Jahre Reporter – fast – ohne Grenzen
Eine linksversiffte Systemhure packt aus!
Verpasst nicht die erste Live-Show von Fabian Köster!
Veranstalter: HIGHlive Entertainment GmbH
Informationen zum Ticketkauf
Tickets direkt online kaufen
Experience the museum! – Tour for people with dementia
The secret power of scents
Book now
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Please Note: This Tour will be held in German!
The scent of trees in the forest, a freshly prepared meal or the perfume someone is wearing: some smells make us happy, others remind us of certain people or places.
In this guided tour, we invite you to experience the history of scent through your sense of smell: embark on a sensory journey through our collection and discover a wide variety of scents from over a thousand years of art and cultural history at 27 scent stations and rooms. Feel free to share your own memories with us. We look forward to hearing your stories and impressions!
Registration – Experience the museum – 3.2.2026
Workshop for adults
A career as an independent artist: finance and marketing
Women Artists! From Monjé to Münter
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Please note: This workshop will be held in German!
A Workshop with Helen Adkins
The main focus of the workshop will be the independent production of art in combination with strategies for securing a stable income. Finance and marketing are closely interlinked. Art is more than a mere commodity and is hardly ever produced for the market. Artists need to create their own demand through individuality and visibility, and have to be constant and patient.
About Helen Adkins:
Dr. Helen Adkins is an independent art historian, curator and artist coach in Berlin. She is interested in the creative process and its mediation as well as in the challenges contemporary artists are facing today.
With all senses – Tour for partially sighted or visually impaired people
Women Artists! From Monjé to Münter
Register now
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Please note that this tour will be given in German.
There have always been women artists, but many of them have been forgotten. The exhibition presents 31 selected female artists who were active in Düsseldorf between 1819 and 1919. During this period women not admitted to the art academy. Nevertheless, some of them achieved prominence and fame during their lifetimes. Discover an important chapter of art history that has been overlooked for far too long on this guided tour and learn more about the stories and artworks of selected female artists.
In this guided tour for blind or visually impaired people, we take you on a journey through the exhibition with exciting stories and tactile experiences of selected objects.
Registration – With all senses – 31.1.2026
たくさん素晴らしい絵だ! / All these beautiful paintings! (全席予約済み / Ausgebucht)
Women Artists! From Monjé to Münter
ファミリー・ワークショップ / Japanischer Familienworkshop
全席予約済み / Ausgebucht

日時:2025年11月16日(日曜日) 午後2時~4時
料金: 美術館入場料
charlotte.ickler@kunstpalast.deで申し込みしてください (日本語可)
Open Studio – Creative Programme for Everyone
Women Artists! From Monjé to Münter
Without registration
Date
Sun 25 Jan 2026, 14:00
Location
» KunstpalastDuration
240 Min
Costs
included in the admission price

In this Open Studio we will go on a scent journey and get creative together. There is no need to register – just drop by.
Why does a fragrance sometimes remind us of our grandmother, a delicious meal, or a holiday? What happens when we smell something? And how can a scent change the way we feel?
Through playful and artistic techniques, we will explore these questions and dive into the world of fragrances. See you at the Palast Studio!
